nba x 2-la
I was fortunate to work with 2-LA Design to help create a limited edition shoe collection for the NBA’s 72nd anniversary. As part of the 2-LA team, I was involved in initial storytelling and early stage design concepts. Credits to the 2-LA team for creating the final shoe designs. Leading up to launch, we used my gallery space in LA Chinatown during the 2018 NBA All-Star Weekend as a pop-up venue to help the NBA social media team promote the upcoming release of the [NBA x 2-LA] shoe collection. The three shoes were finally unveiled at a product launch event at NBA Store Taipei on 6/8/2018.
2018 NBA ALL-STAR WEEKEND
LOS ANGELES POP-UP
The 2018 NBA All-Star Weekend was held in Los Angeles. Here was the pop-up gallery venue in Chinatown.
Parametric modeling and design by 2-LA
Outsole by 2-LA
PRODUCT LAUNCH
NBA STORE TAIPEI
![Creative director of 2-LA Xiaoxi introducing design of [NBA x 2-LA] collection](https://images.squarespace-cdn.com/content/v1/5c2dcba6da02bc4f91174ee3/1596198917548-NQM28W1M4QR2CLL0XSQO/8987a566953731.5b28dd8655a3a.jpg)
Creative director of 2-LA Xiaoxi introducing design of [NBA x 2-LA] collection
NBA X 2-LA X Momentum from left to right
