Great design should inspire.
Products are expressions and the physical manifestations of the brands they represent, and in turn, reflect the user's individuality and personality. Brands should not to create separation or elitism, rather they should be the celebration of the unique and striking characteristics of humanity. Through purposeful design strategy, proper ecosystems, and empathy, great products can inspire good.
The best way to foresee the future is to create it. Inspired by concept artists within the entertainment industry, Nelson views the futurist perspective as a potentially powerful approach to create next-generation products.
Nelson blends inspirations from concept art, illustration, automotive design, architecture, product design, fashion, and storytelling to express unique, iconic, beautiful, and inspiring designs.
Nelson was born and raised in Los Angeles, California. Growing up as a child, he was mainly known for his talent in math, was self-taught from arithmetic to trigonometry by 10 years old. After receiving a full scholarship at Johns Hopkins University, he earned his bachelor of science in biomedical engineering while studying and teaching Wing Chun kung fu.
Upon his graduation, with almost no knowledge of art and design, Nelson decided to move back to his hometown to study product design at Art Center College of Design in Pasadena, California. After many late nights, Nelson quickly overcame the gap in artistic experience. To be able to re-imagine the future of products, he spent considerable time combining the design techniques used in Hollywood films with product design thinking. He soon developed a unique digital sketching technique and aesthetic sensibility.
Nelson began his career working freelance for various clients and consulting firms including Karten Design, Soulcake Creative, and BMW Designworks LA. Today, Nelson is part of the Selle Royal Advanced Design team designing for iconic cycling brands such as Brooks England and fi'zi:k, while also working on freelance projects.
Nelson's work primarily consists of projects for freelance clients. Clients often specifically seek out initial concept direction and form language exploration. For projects with larger scope or require full design services, clients may opt to work through talented specialized teams assembled or referred by Nelson. Nelson also has various personal projects and collaborations on the side.
Clients include: Brooks England, fi'zi:k, Samsung, Cobra PUMA Golf, Altec Lansing, TCL, Alcatel OneTouch, Corsair Gaming, Taylormade Golf, Haier, Umbra, Norsk, Privoro, Fuhu, iFrogz, ZAGG, Dane-Elec, Thales Avionics, Cohu Electronics, KIA, Rockwell Time, Electric Visual, Shape Security, Olight, Mobio, University Medical Pharmaceuticals, Carefusion, Magtek, Duracell, Simplehuman.